Online stores are dynamic websites that should always have fresh content. Due to the technology development, each virtual shop that we create represents a new challenge. Behind an online shop there are a number of behavior monitoring systems during the visit, identifying specific interests and other tools that facilitate the addition of new products and their description. Over time we have build dozens of stores in various areas and we have contributed to the further development of the business. Thus we have obtained the expertise to create optimized online stores so as to provide a natural and an intuitive method, for the user to have an enjoyable experience as possible and for the store to have the necessary tools to generate sales growth.